GTMwithFerm

Building go-to-market systems that

Hello! I'm Fermin, an aspiring go-to-market engineer.

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Fermin at the IFA Convention in Las Vegas

Clay certifications and GTM builds

Automation playbooks, enrichment workflows, and enablement tools crafted for marketing, sales, and success teams.

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Clay — Inbound Automation

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This Clay build pulls location data, expansion signals, acquisitions, and competitive intel to route leads to the right rep, then enriches everything and pushes it to HubSpot and Slack. Sales reps know who they are talking to before they pick up the phone.

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Clay — CRM Enrichment

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This workflow enriches inbound leads from HubSpot by finding missing company domains, validating work emails, enriching LinkedIn profiles, standardizing job titles, analyzing LinkedIn activity and tenure, checking for previous company connections, and syncing all the enriched data back to HubSpot.

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Clay — Outbound Certification

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This workflow finds YouTube creators' emails, analyzes their content and business model, then generates personalized cold outreach emails pitching Circle, so based on whether they're high-growth, offer courses, or need general community solutions.

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Warm, naturally lit workspace with research materials and location data on a desk.
Photo credit: Scott Graham via Unsplash

Location Research Cursor App

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In-house web app for sales reps that gives them how many location a certain company has.

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About

About Ferm

Hey, I'm Fermin (Ferm), formerly a personal trainer and massage therapist turned BDR, now an aspiring go-to-market engineer focused on systems that let teams spend more time with customers.

I'm particularly passionate about helping teams escape the busywork trap so they can focus on what matters: genuine problem-solving and relationship building.

You can catch me competing in beach volleyball, hiking or dancing bachata.

Current focus

Learning Cursor

Recent win

Built this website with Cursor

Tool stack

  • Cursor
  • Apify
  • ChatGPT
  • Claude
  • Clay
  • Cognism
  • Gong Engage
  • Salesforce
  • Superwhisper
  • Tella
  • Vidyard
  • ZoomInfo
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